CHAIRLIFT: PASS THE POWER
Electro-poppin’ buzzbandits Chairlift are in London right this minute – and to get you hyped for the live action, we’ve got their new interactive video for Met Before. It’s a conceptual Linklater-esque exploration of multiverse theory, where you get to shape cinematic narrative like some sort of indie Jesus.
Produced by Brooklyn creative consultancy m ss ng p eces, you control the band’s fate by clicking one of two arrows that regularly appear on your screen and can later share the fruits of your tinkering via Facey-B or twitter. It’s a non-linear process that’ll throw up dozens of combinations from geeky romance, to stalking wildlife – effectively giving you more power than the Russian electorate. In theory, anyway… we were too n00bish to live the dream completely (we still use MSN Explorer).
Catch them live this week. And then catch them MORE in the brand new issue of JUKE (great, if you love paper and hate the internet)
Chairlift for JUKE VOl.04
Styling Madeleine Ostlie
Photo Alex de Mora
Makeup Stephanie G-M