March 6, 2012 VIDEO ⁄  CHAIRLIFT: PASS THE POWER

CHAIRLIFT: PASS THE POWER

Electro-poppin’ buzzbandits Chairlift are in London right this minute – and to get you hyped for the live action, we’ve got their new interactive video for Met Before. It’s a conceptual Linklater-esque exploration of multiverse theory, where you get to shape cinematic narrative like some sort of indie Jesus.

Produced by Brooklyn creative consultancy m ss ng p eces, you control the band’s fate by clicking one of two arrows that regularly appear on your screen and can later share the fruits of your tinkering via Facey-B or twitter. It’s a non-linear process that’ll throw up dozens of combinations from geeky romance, to stalking wildlife – effectively giving you more power than the Russian electorate. In theory, anyway… we were too n00bish to live the dream completely (we still use MSN Explorer).

WATCH IT HERE

Catch them live this week. And then catch them MORE  in the brand new issue of JUKE (great, if you love paper and hate the internet)

 

Chairlift for JUKE VOl.04

Styling Madeleine Ostlie

Photo Alex de Mora

Makeup Stephanie G-M