April 12, 2012 SIGHTS ⁄  SNOOP DOGG: ROLL OVER!

SNOOP DOGG: ROLL OVER!

Snoop Dogg’s burgeoning business portfolio already includes ventures in music, publishing, the crack hustle and porn, but the Doggfather is now expanding into weed paraphernalia. He’s teamed up with Frisco ad agency Periera & O’Dell to promote his new line of Snoop Dogg Kingsize Slim rollin papers by producing a smokable songbook of Snoop lyrics called Rolling Words.

Bound with hemp and twine, Snoop shows his ergonomic expertise by utilising non-toxic ink, incorporating perforated pages for easy peeling and even including a match spark board on the spine. They haven’t said where this answer to our dank teenaged prayers will be sold officially… but if you’re at Coachella this weekend, you can grab yourself a copy.  If not, you’ll probably find one on eBay next Monday retailing at the meagre price of Bulgaria’s gross domestic product.

While most celebrities expand into fields they know nothing about – like Paris Hilton’s diabolical attempts at ‘music’, serial smoker Snoop’s January arrest for marijuana possession in Texas proves he knows what he’s doing (and shouldn’t do it in the South) – and that Paris should stick to sex tapes.