June 11, 2012 SIGHTS ⁄  BEARLY LEGAL: JALIL PERAZA

BEARLY LEGAL: JALIL PERAZA

Kanye West may have turned 35 this weekend, but he still needs Texan teenager, Jalil Peraza, to help him get dressed. Peraza got his place on the Yeezy career fasttrack programme two years ago, when  he got hired as his personal styling consultant. Soon, Jalil’s cult t-shirts caught the eye of Jay Z, who bought a couple hundred of them and enlisted the prodigy on wardrobe duties for the Throne world tour. And then, he got promoted to co-creative director at Ye’s multidisciplinary design agency, DONDA. No, we don’t have anything on our CVs before that failed barista internship, aged 23 either…

Now we can familiarise ourselves with J.P.’s iconography up close, via this Simon Davis directed artvert, Beauty Trapped in the Dark. The ghostly soundtrack, About You, comes courtesy of another teen prodigy, the sweet 16 Orlando , XXYYXX, who doesn’t get a mention in the credits although we’re sure he was issued the rightful cheese on this occasion.  Which is good since, following threats over an unlicensed Young Chop remix , Camp Kanye is in danger of pissing off more hormonal teens than Net Nanny, for every one he makes a squillionaire.

by JUKE’s Alekslandr